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MARK CVETKOVICH

CREATIVE DIRECTOR | EXPERIENCE DESIGN | VISUAL DEVELOPMENT

48%

Reduction

in Stress

34%

Reduction

in Depression

32%

Reduction

in Anxiety

Designing a VR therapeutic experience that delivers measurable emotional and behavioral impact in the real world.

THE ROI OF SERENITY: Bloom

Bloom’s impact extended beyond self-reported wellness, with measured effects that pointed to improved workplace performance.

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ENGINEERING STRATEGIC TENSION: Scene it?

Leading the transition of a legacy DVD franchise

To enhance player agency, a high-stakes wagering mechanic shifted the experience from passive trivia to a strategic test of confidence. 

INFRASTRUCTURE OF IMMERSION: Summit

Leading the strategic rescue of a stalled VR experience

An inherited project plagued by uncanny characters and a fragmented narrative led to a total project overhaul centered on emotional resonance, accessibility, and story clarity. 

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GIVING FORM TO STARPOWER: Tara Shakti

Scaling brand values through a mascot-led visual system

Translating the idea of “starpower” into a visual identity required a character that could live beyond a single illustration. 

HOMEPAGE MOTION

Turning my portfolio homepage into a responsive motion system.

The portfolio needed a more active first impression, so I made its homepage a motion project and then, naturally, added that project back into the portfolio.

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Visual systems for complex endeavors. Let’s build something.

© 2026 Mark Cvetkovich

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