MARK CVETKOVICH
Creative Director · Art Director · Designer
I lead creative and art direction across visual, interactive, and experiential work, with a focus on clarity, emotional intelligence, and cohesive visual storytelling.
Featured Case Studies
Redesigned a struggling therapeutic prototype into a cohesive VR experience grounded in empathy, accessibility, and emotional safety. Expanded its reach across age, ability, and comfort levels through immersive storytelling and interaction design.
Rebuilt the creative foundation through world-building, interaction systems, and accessibility-driven design that prioritized clarity and comfort.
Designed an immersive wellness platform that made mindfulness approachable for thousands of users. Delivered measurable improvements in stress, depression, and anxiety.
Led experience design and brand direction for a VR meditation product grounded in accessibility, emotional clarity, and human-centered systems.
Translated a legacy trivia franchise into a scalable, mobile-first experience. Built a flexible product system that supported growth without sacrificing clarity or brand identity.
Designed navigation, interaction patterns, and visual standards that allowed multiple titles to evolve while maintaining usability and cohesion.